CUX – what is it?
CUX (cux.io) is the world’s first UX Automation tool. It helps companies not only save the time that so far had to spend on independent and manual data analysis, but also shows how to maintain sales growth by predicting which customer behavior may inhibit conversion.
The tool identifies areas of user frustration that may cause conversion drops, filters heatmaps and recordings, and identifies behavior patterns. CUX eliminates the problem of independent search for problems on websites – it does it automatically, additionally selecting only those visits that are relevant to the business goal. UX Automation enables the analysis of user behavior on any type of device – from phones to smart TVs. In addition, CUX independently tracks all events on the website, thus not involving the customer’s IT department.
CUX free version
As part of the cux.io free trial period, you will have access to 1000 recordings of visits, which you can collect at any time convenient for you. Trial includes all the functionalities of the tool available in a paid subscription.
Paid version CUX
The CUX price starts at 49 euros per month. The final cost is influenced by: the amount of traffic on the website that we want to analyze and the data storage time (retention). When purchasing an annual subscription, 2 months are free.
CUX – how to analyze user behavior?
To start using the tool, it is enough to attach the CUX tracking code to the page you want to follow. This can be done using the integration with Google Tag Manager or Google Analytics. After starting the analytics, CUX automatically catches all the events on the pages, thus not involving you in setting technical parameters.
The most important of the CUX functionalities:
– Experience Metrics – proprietary metrics showing the frustration of users on the website. They are divided into: rage clicks, rage key presses, chaotic mouse movements, zooming and constant content refreshing.
– Recordings of visits – CUX analyzes entire visits, instead of individual sessions. This means that it tracks the user’s visit even when he opens many tabs or is inactive for a long time.
– Heatmaps – CUX generates heat maps for single pages and SPA (single page apps). The tool is also compatible with various types of devices – from phones and computers, to tablets and consoles, to smartTV and the so-called wearables.
– Conversion Waterfalls – CUX helps to track visitor behavior in various scenarios. In other words, Waterfall is a graphical representation of any sequence of steps visitors take on your site.
– Analysis in the context of a business goal – regardless of what your business goal is (sales, training registration, filling out the contact form, downloading an e-book, etc.), CUX will select for you only the data about user behavior that they have on it real impact. The number of goals for a project is unlimited.
– Automatic event catching – CUX is able to automatically capture events on the website, allowing code-free tracking of each stage of the user’s journey without the need to involve the IT department.
– Retroactive analysis – CUX allows you to create and modify conversion funnels even using historical data and without having to wait for new recordings to be collected.
Three levels of optimization
Working with qualitative data boils down to optimizing the real user path – not the one we dreamed of when creating the product! To make it as effective as possible, we divide it into 3 levels: marketing, product and conversion optimization.
In order to properly optimize marketing activities (directing traffic from external sources), we need to know exactly what is happening to our users along their entire path. Where they land, what they see, how they react. So we optimize based on observation.
How do we go about optimizing the customer journey in the context of the product? We shorten it! Why? Customers – those online in particular – do not always have a strong purchasing incentive. It is not uncommon for them to be driven to the side of your product or service by their impulse. The longer the path to conversion – the more time for the user to change their mind!
Conversion optimization does not only consist of the last steps of the sales funnel (cart, checkout). For our improvements to make sense, we need to take a few steps back and look at the entire customer journey – from marketing communication to product interactions.
Analysis in the context of the goal
The advantage of CUX for us with other behavioral analysis tools is that it filters all results in the context of your business goal. Regardless of what will be your main goal (Sales? Filling the form? Registration for training?), The data read through the prism of its implementation are much more valuable.
Imagine your business goal is for customers to fill out a contact form – this is the main place where you sell. Setting the goal “Send contact form” will allow you to automatically filter out those visits that show the achieved goal. Thanks to them, you will be able to improve the contact process, spot problems that your users are struggling with or change the page layout so that they convert more and faster.
To make the data you analyze meaningful, accurate and relevant to your business goals, create extensive conversion funnels based on events. What? Completely any! These can be clicks on specific elements on your website, filling out forms, entries to specific websites or coming from specific links, e.g. campaign links.
How do you go about an event-based analysis?
– Start with the whole – check the “global” paths of your users, compare, see which are doing better.
– When you notice a big drop, take a look at this place in detail. Watch the visits, create a funnel for this particular fragment on the page.
– Remember that the sequence of steps you set in Waterfall is important, and when counting conversions, we take into account the execution of individual steps in the order set by you.
As you probably know, the heatmap graphically shows the most important activities on your pages. Every action – like clicking or mouse movement, scrolling, chaotic movement – adds color to the area. To draw reliable conclusions from the heatmap analysis, try to take into account those for which min. 250 events. On pages that contain various dynamic elements (such as pop-ups, drop-down menus, hoover), remember that they may not be captured on the heatmap. However, do not forget to consider them from an analytical point of view – perhaps the rage clicks that “fly” on the heatmap relate to these elements.
Analysis of recordings of visits
A truth that entrepreneurs often forget: analytics is not just watching random recordings! When you start working on recordings, keep a business goal in mind and filter only those visits that meet it. There is no point in wasting precious time on meaningless recreations.
Always start your analysis from general to specific and look for patterns of behavior. Watch the visits until the picture of your users’ habits begins to form a complete picture in your head. So how long? Usually, a dozen / several dozen visits are enough for the pattern to start clearing up. You can also use Experience Metrics in CUX to start with the behavioral patterns we have identified (rage clicks, zooming, refreshing the page, etc.).
How is CUX different from Hotjar?
CUX not only combines all the functionalities of analytical tools (such as Hotjar), but also automates the data analysis process, which makes it an innovation in the user behavior analytics market. Unlike Hotjar, CUX is able to present a complete picture of data – both quantitative and qualitative – and interpret it in the context of a business goal.
Will CUX be useful for industries other than e-commerce?
Of course! The analysis of customer behavior will benefit not only e-commerce, but also businesses in the SaaS and B2B model, companies providing marketing services, software houses – all industries in which the customer comes into contact with a digital product. In addition, CUX is able to facilitate the work of various departments and teams within the company – from marketing, through sales, IT, content creation, to product development and management.
When is it worth analyzing user behavior?
We often come across the erroneous assumption that behavior analysis comes in handy when we see that the website is not working properly. Yes, this is a good time. But not the only one. Studying the behavior and introducing minor implementations on their basis at every stage of the digital product’s life helps to almost immediately increase the level of conversion or prevent its decline.
What’s the CUX price?
The cost of a paid subscription starts at 49 EUR / month and depends on the amount of traffic on the site and the customer’s required data retention time. In addition, CUX provides additionally paid technical and analytical onboarding, personalized workshops, webinars and bootcamps as well as ready-made website audits.