Search without the phrase

If we want Google to omit pages related to an issue in the search results, we can put a minus after entering the search term, and the phrase to be excluded directly after it. The text entered in the search engine should look like this:

searched phrase -omitted phrase

Using an example, if we are looking for information about Greece, and in the search results we see a lot of offers from travel agencies, we can enter the keyword: Greece -Vacations. Then Google will omit the pages related to holidays in the ranking, and thus sites referring to, for example, the history of the country or current events, will be placed higher.

Search for a specific phrase

Thanks to the use of quotation marks, Google knows that it should treat our query only as a whole and not provide results tailored to only one of the words. This type of search will be useful, for example, when we want to find a product of a specific color, and the search engine stubbornly shows us this product in different colors. In this case, enter the phrase as shown below:

“Phrase searched”

So when searching, for example, for the keyword “red kettle”, we should only receive offers from stores that offer a kettle of just such a color.

Search on a specific website

Advanced search functions also allow you to limit the results to a specific website. This option is useful, for example, when a given site does not have a built-in search engine or its use is cumbersome. To get results from one domain, we should enter the query in the model:

site:www.searchpage.com keyword

So if, for example, we would like to search our website for all the subpages where we mentioned Facebook ads, we would have to enter the following query: site:Paraphrase-Online.com facebook ads. In this case, Google will show us all offers, blog entries, guides and other content related to this type of campaign.

Search for similar pages

If it happens that we want to find a page on the Internet similar to the one we like, we can also use the advanced search. It is possible after entering the password as follows:

related:www.thepageyouarelookingfor.com

In this case, the search engine will present us with pages with a similar business profile and similar content, thanks to which we can, for example, compare competing brands or read more about a given issue in another source.

Search for incomplete phrases

This type of refining the search is especially useful when, for example, we only remember a part of the title of a book, movie or song. By entering the remembered text with the appropriate tag, we let Google know that we want it to supplement the phrase with an additional, forgotten element. In this model, the query should look like this:

Search phrase *

Search for files in a specific format

Thanks to the appropriate command, we can also search Google for files of a specific format, for example pdf or doc. This function can be useful, for example, when looking for e-books or scientific articles on the web. In order to narrow the results to files of a given genre, enter the following into the search engine:

search phrase filetype: file format

Search for images of a specific size

Also in Google Graphics, we can narrow down the search field by introducing some restrictions – for example as to the size of the image. This function can be useful, for example, when we are looking for graphics for a desktop wallpaper or when we need a high resolution image. The following command is used to conduct this type of search:

Search phrase imagesize:widthxheight

An example of a search in this model might look like this: Buckingham Palace imagesize: 800 × 450. Of course, the size of the image is always given in pixels.

Search in a URL

Google also allows us to conduct more advanced searches, such as website URLs. Thanks to this, we can, for example, find those pages from a specific category that run their blog, and therefore post content of a guide nature. The query schema here looks like this:

allinurl:search term

Suppose you are looking for pages that have a blog about tires. In this case, we can enter the password allinurl:tire blog.

Search by prices

When we want to search for products at a specific price, we should use the dollar sign in the query like this:

search term $price

Although the query includes the US currency, we do not have to worry – the search engine will show us the results in your currency, and no conversion will be needed. So if, for example, we are looking for a laptop for 2000 euros, just enter in Google: laptop $2000. We can also ask the search engine to show the product in a specific price range, then the query should be: laptop $2000..$3000.

Social media search

You cannot count on the search engine to find all posts published on social media. However, by using the @ or # tags, we can ask Google to show us those that have been indexed. Thanks to this, in order to see mentions of a given topic on social networks, we do not have to laboriously wade through unrelated results. The following in the model will help:

@phrase searched
or
#search phrase

The first method is used to search for information about a person, band, brand, etc., and the second – more detailed issues.

Search for a phrase in the text

When we simply enter a query into a search engine, we get the results that, according to the algorithms, respond best to them. This does not mean, however, that in each case the specific phrase that we entered in Google will be in the text on the page. If we want to be sure that our keywords will appear in it, we should enter the query:

allintext:search term

Then the search engine will omit from the results those pages where the phrase was found only in the address, tags or meta description.

Google history – where does the name come from?

The company known as Google was founded on three main elements: American Larry Page, Russian from Sergey Brin and…mistake. When looking for a name for their company, the gentlemen drew on what was at hand, and the most at hand at that time was Page’s roommate from college. He came up with the idea that the ideal name for a product intended to organize unimaginable amounts of websites would be the name of a large number. However, a million or a billion sounded too little spectacular, because there was a proposal to christen the company as googol. Googol actually means a huge number, as much as 10 to the hundredth power.

However, luck wanted that Larry Page, checking if such a domain was free, made a typo (it cannot be ruled out that math in the form of percentages contributed to it) and entered “google”, which was free as a non-existent word. A contented founding father bought the domain and it stayed that way. The bug was discovered very quickly, the very next day, but the googol address was still busy, so the gentlemen decided to stick to the name chosen by the accident.

University beginnings

Before this memorable event happened, however, what was called Google was also developing under different names. So let’s step back a bit to see the real beginning of the most popular search engine in the world. Larry Page and Sergey Brin met while studying at Stanford University, and rumor has it that they didn’t like each other a bit. However, the initial animosities quickly turned into sympathy and in 1995 the gentlemen decided to create an innovative project for those times – a system that would determine the value of individual websites and, after entering a query by the user, create a list of them – from the best results to the least significant.

The tool was originally named Backrub. This name comes from the main and initially the only factor that was taken into account when creating the page ranking, i.e. backlinks – external links. The way of creating the list was therefore very transparent – the more pages linking to a given site (and therefore recommended it), the higher position in the search engine was that site had. While the tool itself was enthusiastically received, its name had a much cooler welcome, so the search engine was renamed PageRank. It was patented under this name, but eventually the gentlemen changed the name once again – this time to the well-known Google.

Google search engine – the first investments in the brand

Initially, Page and Brin developed their project at university, but when this became hampered by the distrust of college computer scientists, they moved to where the best ideas are known to be born – the garage. The lease of the research area was the first step in the company’s development – and certainly great for humanity. It was possible thanks to the first major investor, Andy Bechtolsheim, co-founder of Sun. He invested 100,000 dollars in the emerging brand, thanks to which in 1998 the gentlemen officially registered the company and started operating outside the walls of Stanford University.

In the garage where one of the most complicated algorithms in the world was hatching, there were initially only the most necessary things: a carpet, a ping pong table, and some computers. According to various sources, the design of the first Google headquarters was a tribute to all sorts of saturated, bright colors – this passion for vivid colors is still visible today not only in Google headquarters, but even in the brand’s logo.

Google Top Dog

The following years brought technological development, new engineers whose names hardly anyone remembers, and one dog that everyone remembers. Yoshka belonged to one of the engineers – Ursa Hölzle – and was the first four-legged creature to enter Google’s headquarters. He was named Google Top Dog, and he probably visited the company more regularly than many of its employees. His appearance was even noted on the official website with the history of the brand. Yoshka was well known and loved by the staff and even couriers. Already at a later stage, when Google took its current headquarters, he often appeared in front of one of the company’s cafes, which is why years later it was named after him.

Googleplex – the company’s headquarters in Mountain View

It is also worth writing a few words about the seat itself. The company moved from the garage to the complex in Mountain View, now known as Googleplex. At first, of course, Google only rented some of the premises, but as it expanded, it grew more and more, and finally the company bought the entire 47,000 square meter complex. The facility consists of over 20 buildings, which means that employees have to travel long distances, which is why in many places you can find company bikes in the Google colors.

The headquarters of the company developed in a natural way what began with a carpet and a ping pong table, i.e. attractions for employees. The complex has a lot of rubber balls, foosball tables, several beach volleyball courts, two swimming pools, mini golf, a swimming pool with colorful balls, chairs for naps, a dozen cafes, canteens with delicacies from around the world and many other amenities. An interesting addition is, for example, a hairdressing bus, where employees can take care of a haircut for free. Employees can also eat free of charge in all pubs and food trucks located within the complex. Googleplex is also a place where you can see the eccentric hobbies of the founder of the brand, such as a replica of the first private manned spacecraft or the skeleton of a tyrannosaur.

Work culture at Google

Along with the technological development, the high organizational culture also grew in Google, which can be seen for example in the example of employee bonuses. Google has built a new quality in terms of relations between employees and on the employee-employer level. The company is known for leaving a lot of freedom in terms of both clothes and work. It focuses on free development, loose contact and a friendly atmosphere at every level of the organization.

One of the most important business principles of Google is don’t be evil, which can be translated as “don’t be evil” or “do not do evil”. In the top 10 maxims of the brand, we find one that says that you can also be serious without a suit. Hairdressing in the workplace may seem like a fun idea, but this is also the bigger idea – since employees spend many hours in the complex, the company wants to save them from wasting time and energy searching for essential services elsewhere. For privileges, employed specialists repay with creative ideas and effective work – according to Google’s tenth maxim – great is not enough.

Google products

In addition to the flagship product, i.e. the Internet search engine, Google has also developed other projects over the years, many of which have been extremely successful. These include, among others:

– Google Maps – a huge system containing maps and aerial photos, connected with the so-called Street View, i.e. photos of individual streets, squares, facilities, thanks to which we can take virtual walks around the world. It is also a navigation tool used by many drivers.
– Google Translate – a Google translator who was rather a joke some time ago. Today it is refined to such an extent that it is possible to obtain consistent, logical translations thanks to it. Currently, it also translates texts from photos in real time, makes transcriptions, even including punctuation, and changes the language versions of entire websites.
– Google Chrome – in addition to the Google search engine, it also offers a browser for computers and mobile devices with a constantly growing list of add-ons and extensions.
– YouTube – Google did not design the largest online video viewing platform, but acquired it in 2006, the most expensive transaction in the company’s history.
– Chromecast – is a device that allows you to transfer movies and music from your phone to the TV, if you do not have the Smart version of the receiver.
– Android – one of the most popular operating systems for mobile devices purchased by Google in 2005.
– Gmail – Internet mail with a well-developed message filtering algorithm, thanks to which mailboxes are protected against spam.
– Calendar – a tool that allows you not only to plan your own events, but also share them with others. Many companies use this system to synchronize and arrange team meetings, recruitment, meetings with clients, etc.
– Google Drive – a place in the cloud for storing texts, photos, videos, presentations, etc., thanks to which we always have access to our files.
– Documents, Sheets, Presentations (Google Docs) – office programs in which you can create content, tables, presentations and share them with other users. They automatically save a history of changes, so the owner knows who has made changes to it and when.
– Google Ads – an advertising system that allows companies to promote themselves on the search network, YouTube, mobile applications and over 2 million pages owned by Google advertising partners.
– Google AdSense – a program that allows you to join the network of advertising partners of Google. There, website owners can provide advertising space on their websites and earn money from advertising created through Google.
– Google My Business – a tool that allows you to create an electronic business listing. Thanks to this, users of the search engine and google maps can find the most important data about the company gathered in one place: name, address, phone number, website, social media, photos, customer opinions, type of services offered, etc.
– Google Analytics – a tool that allows you to analyze the behavior of Internet users on our website. If we implement the Analytics tag on your website, we can use many statistics that show the effectiveness of activities so far and allow us to develop a strategy to increase conversion.
– Google Play – an online store from which we can download applications with tools, games, music, etc. to our phone.
– GooglePay – a system that allows you to make payments online and in stationary stores by phone.
– Google Assistant – an intelligent system that can communicate verbally with a user of mobile devices. With it, you can search for information, save events in the calendar, shop online, control smart home devices or recognize objects thanks to the camera. The Google Assistant can also be asked questions and given instructions – for example, to sing a song.
– Google Meet – a video communication tool. It includes, among others, chat, screen sharing and presentation services, so it can also be used for remote business or training communication.

Google currently

Today, Google is a huge company employing approximately 100,000 people. It generates billions in profits and is based in various countries on five continents. It is also still in the top places in the ranking of the best employers in the world. He is constantly developing new products to facilitate our work and provide online entertainment. What else can we expect from a global giant? We will probably find out soon.