CUX (cux.io) is the world’s first UX Automation tool. It helps companies not only save the time that so far had to spend on independent and manual data analysis, but also shows how to maintain sales growth by predicting which customer behavior may inhibit conversion.

The tool identifies areas of user frustration that may cause conversion drops, filters heatmaps and recordings, and identifies behavior patterns. CUX eliminates the problem of independent search for problems on websites – it does it automatically, additionally selecting only those visits that are relevant to the business goal. UX Automation enables the analysis of user behavior on any type of device – from phones to smart TVs. In addition, CUX independently tracks all events on the website, thus not involving the customer’s IT department.

CUX free version
As part of the cux.io free trial period, you will have access to 1000 recordings of visits, which you can collect at any time convenient for you. Trial includes all the functionalities of the tool available in a paid subscription.

Paid version CUX
The CUX price starts at 49 euros per month. The final cost is influenced by: the amount of traffic on the website that we want to analyze and the data storage time (retention). When purchasing an annual subscription, 2 months are free.

CUX – how to analyze user behavior?

To start using the tool, it is enough to attach the CUX tracking code to the page you want to follow. This can be done using the integration with Google Tag Manager or Google Analytics. After starting the analytics, CUX automatically catches all the events on the pages, thus not involving you in setting technical parameters.

The most important of the CUX functionalities:

– Experience Metrics – proprietary metrics showing the frustration of users on the website. They are divided into: rage clicks, rage key presses, chaotic mouse movements, zooming and constant content refreshing.
– Recordings of visits – CUX analyzes entire visits, instead of individual sessions. This means that it tracks the user’s visit even when he opens many tabs or is inactive for a long time.
– Heatmaps – CUX generates heat maps for single pages and SPA (single page apps). The tool is also compatible with various types of devices – from phones and computers, to tablets and consoles, to smartTV and the so-called wearables.
– Conversion Waterfalls – CUX helps to track visitor behavior in various scenarios. In other words, Waterfall is a graphical representation of any sequence of steps visitors take on your site.
– Analysis in the context of a business goal – regardless of what your business goal is (sales, training registration, filling out the contact form, downloading an e-book, etc.), CUX will select for you only the data about user behavior that they have on it real impact. The number of goals for a project is unlimited.
– Automatic event catching – CUX is able to automatically capture events on the website, allowing code-free tracking of each stage of the user’s journey without the need to involve the IT department.
– Retroactive analysis – CUX allows you to create and modify conversion funnels even using historical data and without having to wait for new recordings to be collected.

Three levels of optimization

Working with qualitative data boils down to optimizing the real user path – not the one we dreamed of when creating the product! To make it as effective as possible, we divide it into 3 levels: marketing, product and conversion optimization.

In order to properly optimize marketing activities (directing traffic from external sources), we need to know exactly what is happening to our users along their entire path. Where they land, what they see, how they react. So we optimize based on observation.

How do we go about optimizing the customer journey in the context of the product? We shorten it! Why? Customers – those online in particular – do not always have a strong purchasing incentive. It is not uncommon for them to be driven to the side of your product or service by their impulse. The longer the path to conversion – the more time for the user to change their mind!

Conversion optimization does not only consist of the last steps of the sales funnel (cart, checkout). For our improvements to make sense, we need to take a few steps back and look at the entire customer journey – from marketing communication to product interactions.

Analysis in the context of the goal

The advantage of CUX for us with other behavioral analysis tools is that it filters all results in the context of your business goal. Regardless of what will be your main goal (Sales? Filling the form? Registration for training?), The data read through the prism of its implementation are much more valuable.

Imagine your business goal is for customers to fill out a contact form – this is the main place where you sell. Setting the goal “Send contact form” will allow you to automatically filter out those visits that show the achieved goal. Thanks to them, you will be able to improve the contact process, spot problems that your users are struggling with or change the page layout so that they convert more and faster.

Event analysis

To make the data you analyze meaningful, accurate and relevant to your business goals, create extensive conversion funnels based on events. What? Completely any! These can be clicks on specific elements on your website, filling out forms, entries to specific websites or coming from specific links, e.g. campaign links.

How do you go about an event-based analysis?

– Start with the whole – check the “global” paths of your users, compare, see which are doing better.
– When you notice a big drop, take a look at this place in detail. Watch the visits, create a funnel for this particular fragment on the page.
– Remember that the sequence of steps you set in Waterfall is important, and when counting conversions, we take into account the execution of individual steps in the order set by you.

Heatmap analysis

As you probably know, the heatmap graphically shows the most important activities on your pages. Every action – like clicking or mouse movement, scrolling, chaotic movement – adds color to the area. To draw reliable conclusions from the heatmap analysis, try to take into account those for which min. 250 events. On pages that contain various dynamic elements (such as pop-ups, drop-down menus, hoover), remember that they may not be captured on the heatmap. However, do not forget to consider them from an analytical point of view – perhaps the rage clicks that “fly” on the heatmap relate to these elements.

Analysis of recordings of visits

A truth that entrepreneurs often forget: analytics is not just watching random recordings! When you start working on recordings, keep a business goal in mind and filter only those visits that meet it. There is no point in wasting precious time on meaningless recreations.

Always start your analysis from general to specific and look for patterns of behavior. Watch the visits until the picture of your users’ habits begins to form a complete picture in your head. So how long? Usually, a dozen / several dozen visits are enough for the pattern to start clearing up. You can also use Experience Metrics in CUX to start with the behavioral patterns we have identified (rage clicks, zooming, refreshing the page, etc.).

FAQ

How is CUX different from Hotjar?
CUX not only combines all the functionalities of analytical tools (such as Hotjar), but also automates the data analysis process, which makes it an innovation in the user behavior analytics market. Unlike Hotjar, CUX is able to present a complete picture of data – both quantitative and qualitative – and interpret it in the context of a business goal.

Will CUX be useful for industries other than e-commerce?
Of course! The analysis of customer behavior will benefit not only e-commerce, but also businesses in the SaaS and B2B model, companies providing marketing services, software houses – all industries in which the customer comes into contact with a digital product. In addition, CUX is able to facilitate the work of various departments and teams within the company – from marketing, through sales, IT, content creation, to product development and management.

When is it worth analyzing user behavior?
We often come across the erroneous assumption that behavior analysis comes in handy when we see that the website is not working properly. Yes, this is a good time. But not the only one. Studying the behavior and introducing minor implementations on their basis at every stage of the digital product’s life helps to almost immediately increase the level of conversion or prevent its decline.

What’s the CUX price?
The cost of a paid subscription starts at 49 EUR / month and depends on the amount of traffic on the site and the customer’s required data retention time. In addition, CUX provides additionally paid technical and analytical onboarding, personalized workshops, webinars and bootcamps as well as ready-made website audits.

Algorithmic factors determining the success of the content

The first was Robert, referring to his experience and research, he took the most important factors influencing the items on the wallpaper. In his presentation, he presented such conclusions as, among others, the lack of dependence of the content length and age of the domain (excluding the newly established ones) and the high dependence of the Topical Authority and the use of semantic SEO on the position in TOP10. He based his research on the Pearson’s correlation coefficient.

Effective competition analysis in less than 60 minutes

During this presentation, the speaker (Tori) advised on how to qualitatively check the competition. Conversation with the client, use of analytical tools and search results were identified as key factors. Tori suggested that when presenting the analysis to the client, include budget data – the technical parameters of SEO may seem like machine gibberish, and the translation of information into costs that the client may incur is more transparent to the client.

What I have learned by “outricing” to a million websites

We write about how linking is an important factor in positioning on our blog. In his presentation, Mark reminds about acquiring links from journalists, freelancers, etc. The speaker emphasized that in his opinion the subject matter of the pages is less important, more important is the content itself with which the link will be linked.

… And I won’t say twice! Were the parents right?

Nathan, the lecturer, took a closer look at duplication, which is widely regarded as harmful. In his presentation, the speaker presented the thesis that content can be copied for various intentions – responding to the user’s needs and using appropriate anchors and URLs. He presented the audience with a few examples of phrases in which the creation of unique content did not guarantee a higher position. He also provided an acceptable duplication rate on the site – 5%.

SEO Quick Wins. Elements that will strengthen the effects of your SEO strategy

Emma shared with the audience some tricks that will increase traffic on the site. Here are some of them: constant analysis of phrases outside TOP3, which are increased by a few positions immediately gives big results; regular verification of site, cache, pagespeed, i.e. elements that we remember at the beginning, and with time we look less often; using tools such as Google Search Control, Google Analitycs or Screaming Frog. She emphasized the importance of valuable content – external publications also affect sales.

Content marketing strategy created by an algorithm

The speaker talked about the benefits of artificial intelligence in planning topics for selected keywords. The algorithm, whose author is Derek, automates semantic SEO, which we already mentioned on our blog.

Successful Large Site Migrations: The Process

Daniel showed up and made sure that migrating large sites is not much different from small ones. He recalled the most important steps – a ready-made checklist written in Excel could be downloaded by every festival participant. He outlined how important it is to cooperate with developers and that there can always be drops, for which the client must be prepared.

Domain reputation – trust rank – as one of the most important ranking factors in Google

The speaker Thomas talked about the example of one of his clients – he did not perform any optimization, he only linked and invested in a large number of sponsored articles. The website rose in the visibility rankings. It is hard to expect that such a strategy will work for other sites, and the method of obtaining such high visibility was not fully presented to the audience.

Manual SEO technical audit

In contrast, after a lecture that jokingly said not to do anything, Norman entered the stage and presented the most important tasks to be performed during the initial SEO audit. Using a crawler, manual website analysis, checking the mobile version, site.xml or checking Google Search Console is an audit performed by Norman. We are confident to sign it, because we act similarly. The speaker also noted how important it is to check individual subpages several times.

Whatever Works Hat SEO, i.e. a pragmatic approach to linking

The lecture led by two specialists was conducted with the narrative of a duel of two visions. Simon recalled how a google update (Penguin and Panda) changed many SEO methods and forced linking from sponsored articles. In turn, Kate based his tactics on what he called PBN (private blog network), which we translate to the back office. The author of this shortcut believes that the Black Hat SEO patch is stuck to the “backend”. The lecturers advised on how to check the domains that we want to obtain for linking pages.

During coffee breaks, where we could eat delicious snacks, we discussed the tests, conclusions, opinions and experiences presented.