Google Data Studio – an aesthetic way of presenting data

The Google Data Studio tool appeared in 2016 and quickly gained a lot of positive feedback, especially among analysts. It is free and, moreover, easy to use due to the transparent panel that appears after logging in. An additional convenience here is a short introduction in the form of a tutorial. With the help of Google Data Studio, you can collect all important data in one place, presenting it in an aesthetic and accessible way.

The tool provides access to ready-made report templates that can be modified in terms of background, font, colors of individual elements or dashboard dimensions. After a style is defined, all subsequent data sets will be automatically adjusted to it. If needed, you can use options such as inserting images from Google Drive or a computer, and even using text boxes, shapes, graphics, and other objects.

Google Data Studio allows you to create reports based on various databases. They can come from, among others with:
– Google Sheets,
– Google Ads,
– Google Analytics,
– YouTube statistics,
– Google Search Console,
– Facebook Ads,
– Ahrefs.

A significant advantage of the tool is that more than one person may be involved in creating a report. In addition, adjusting the appearance of reports to the company’s needs is not a problem.

Google Lens – innovative image search

Even though the Google Lens tool appeared in 2017, it is still gaining in popularity and is being discovered by an increasing number of users. It is an advanced application that allows you to recognize objects in photos and obtain various information about them. On some phones, the Google Lens is available immediately, for others, it is enough to download it from the App Store or the Play Store. The technology of scanning and interpreting images is constantly being improved, which enables it to be used in many situations.

The tool allows, among others to quickly translate the text (however, it is still not possible to paraphrase the text), to check the appearance of dishes from the restaurant menu or to identify specific plant species. All you need to do is point the phone with the application turned on at the selected object to obtain the necessary information. The Google lens is useful both in everyday life and at work, in many industries. It has long been said that visual search is the future of e-commerce. After scanning a specific item, you can quickly get a list of similar products ready for purchase. Perhaps in the future, image scanning will completely or almost completely replace text search. That is why it is worth optimizing marketing activities in this respect already, remembering, among others, about detailed metadata or the appropriate size of graphic elements on the website.

Performance Planner – easier optimization of campaign costs

Tools from Google such as Performance Planner will be useful primarily to people who create advertising spending plans. Thanks to them, they gain many new opportunities, including:
– viewing the results by adjusting the campaign settings,
– access to forecasts for conducted campaigns,
– budget management.

Performance Planner is usually updated every 24 hours and can handle up to billions of queries. This guarantees access to accurate forecasts. The tool takes into account important aspects such as landing page, seasonality and competition. It significantly facilitates the preparation of advertising spending plans, but not only. The Performance Planner is also useful for assessing how your changes to your campaign will affect its overall performance and key metrics. Thanks to it, you can receive suggestions on how to optimize the selected strategy without the need to increase the budget. The tool is available through Shopping, Local, Search, Display, and App campaigns.

The Performance Planner tells advertisers what bids and budget to set to maximize the data they choose for their campaigns. By using it, you can save a lot of time that would have to be spent on analyzing expenses yourself. The tool gives you access to several practical functions, and one of the most important is the summary chart. It is dynamic and at the same time transparent, reading information from it is not a problem. The comparative table of before and after data, in which key items are broken down into existing and planned, is also rated well. Performance Planner allows you to check many scenarios before choosing the most appropriate one.

Google Tools for Internet Businesses

Many small and medium-sized enterprises are already active both offline and online. Google decided to make it easier for such companies to develop and introduced two new, free tools: Grow My Store and Local Search Navigator. Their premiere in our country took place in September 2021.

Grow My Store was launched in several countries in 2019. It is a very useful tool with which sellers can improve the quality of their online customer service. It tests the website, taking into account over 20 indicators, measures, inter alia, mobile friendliness and loading speed, in addition, it checks the HTTPS protocol. Any retailer can take advantage of Grow My Store, whether online or offline only. It gives you access to information and tips on how to improve your website’s visibility in the search engine and increase traffic. All this is based on suggestions tailored to the needs of customers. The insights were gathered during research conducted by Google in collaboration with Ipsos MORI and Kantar TNS. Tips deal with aspects that play a significant role in shopping, including personalization and page performance.

The second tool, the Local Search Navigator, also helps companies reach a wider audience and increase profits. It tells you what to do to stand out on the Internet. The Navigator provides entrepreneurs with personalized tips based on a thorough analysis of their business profile on Google. It also suggests what data should be improved and what new information to enter. One of the greatest advantages of the tool is its intuitive operation. It is enough to enter the name of the company and after a few minutes you will see if it is visible enough on the web. The Local Search Navigator allows you to refine your Google My Business profile to attract potential customers to your offer. By using it, you can also make sure that you have entered all the necessary information to facilitate communication, making an appointment or performing another activity.

Less known tools from Google that are useful not only in marketing

One of the tools that undoubtedly deserves attention is Google PageSpeed Insights. It allows you to check how fast the website loads on computers and smartphones. The categorization of user experiences is presented in three categories, namely: Good, Needs Improvement, and Poor. This data is based on Chrome User Experience Report information. The tool also makes suggestions on how you can improve your site to reduce its load time. They are useful because page loading speed is currently one of the most important factors influencing the Google ranking.

It is also worth paying attention to the Public Data Explorer. It is used to view and visualize large data sets that may relate to many different areas, e.g. fuel prices, demographic indicators. The tool allows you to navigate between different views, share results, and compare individual information. Although Explorer was introduced in 2010, many people are still unaware of its existence.

There are also a few other tools that are not popular, but can be useful not only at work, but also in everyday life. This, for example:
– Google Keep – an application for taking notes, also works on phones. You can add photos, letters, and drawings to your notes, and copy them to Google Docs and share with others. The tool allows you to mark your notes with different colors and labels to keep everything in order.
– Arts & Culture – online service and smartphone application from the Google Cultural Institute. The tool allows you to search and admire the greatest works of art from dozens of countries without leaving your home. It is also a source of valuable knowledge. Arts & Culture has a lot of interesting features, such as spherical films, virtual tours of museums or turning your own photos into works of art.
– Google Flights – online flight booking tool. At the same time, it is a server that allows you to search for connections via external providers. To find your flight ticket, simply specify the type of flight ticket (e.g. one-way) and fill in other important information, including the place of departure and destination. In Google Flights, it is possible to use an interactive calendar as well as a price chart, which allows you to easily find the best offer for you.

Google is not only a search engine, although it is the basis of this company. Currently, many people cannot imagine everyday functioning without the tools they offer, because they often prove to be helpful not only at work, but also outside of it. Since many are available for free, you won’t have to pay extra for using them.

In this post, we present all the features and tools that are available on Hubspot. So if your company is considering implementing automation to its marketing activities – read on.

HubSpot – what is it?

HubSpot is a system for automating the activities of sales and customer service departments with marketing activities, thanks to which your company can closely monitor the impact of one on another and optimize specific processes.

In addition to these possibilities, HubSpot is primarily a huge database of contacts and companies. Anyone who interacts with your business can be saved as a contact on HubSpot. Examples of contacts are visitors who converted on the form, visitors who contact your team, or potential customers your team met at events. A good database of contacts will allow your team to easily record and retrieve information about them, keeping everyone up-to-date.

What modules does Hubspot consist of?

The system consists of 4 main modules:
– marketing – helping to increase traffic, the number of conversions resulting from a larger number of visitors and effectively lead and monitor the effects of marketing campaigns,
– sales – helps to automate sales tasks (sending e-mails to potential customers, call register),
– service – thanks to which you will introduce order and improve customer service processes (notes, detailed data, reports),
– CMS – used to manage content, create newsletters and landing pages.

Each of the modules is a separate tool and can be used separately, however, for comprehensive sales and marketing support, it is worth using the potential of all of them. And about the potential in them below.

Marketing Hub in Hubspot

The marketing module allows you to manage all marketing processes in your company: automate activities related to publishing content, combine various advertising channels and analyze their effectiveness. What features will you find in the marketing module and what are the benefits?

– Option to post the content your audience is looking for to make them easier to find in search engines, social media and more. And by adding call to action buttons, encourage them to convert.
– Positioning the website thanks to SEO tools that help you plan your strategy and optimize your content as you write it.
– Manage your Facebook, Instagram, LinkedIn and Google ads directly in the HubSpot system. The ability to track which ads turn leads into customers.
– Planning social media publications, managing, analyzing and monitoring posts and prioritizing them to increase the chance of reaching customers.
– Function to insert and manage files directly in HubSpot and easily embed them on social media, websites and blog posts.
– Live chat function, thanks to which you can chat with your website visitors in real time. Use bots to qualify leads and scale your efforts to focus on the conversations that matter most.
– Option to design and launch a landing page without the help of programmers or IT specialists. Access an extensive library of mobile optimized templates that convert, or build pages from scratch.
– Create forms with a simple drag and drop editor. Add them to your website to turn anonymous visitors into leads that will automatically be added to your contact database.
– Automate repetitive company processes, plan large-scale mailing campaigns, streamline cross-functional operations, bulk data management, and more.
– Create mobile-optimized email campaigns that look professional. Ability to personalize content for each audience and run A / B testing to improve click-through rates.
– A complete picture of each potential customer in one integrated database. Thanks to the segmentation of contacts based on the collected data and automation, you can evaluate the potential of leads and assign them to a specific person from your sales team.
– Advanced, custom reports and built-in analytics.
– Flexibility to store and customize any type of data in HubSpot. Ability to prepare reports With custom data and create dashboards to share insights with your team.

Sales Hub in Hubspot

The sales module combines all tools and data on one easy-to-use, efficient platform. Thanks to it, you gain constant control over acquiring leads and converting them into customers by sales departments. What exactly does it have?

– Ability to create email templates from the most effective emails that can be shared with your team.
– Monitoring the time a prospect opens emails, so you can respond to them in a timely manner and close the deal faster.
– Library of useful sales materials for the entire team, the ability to share documents directly from the inbox.
– Making and recording calls directly from the browser and automatic registration of them in the CRM system, thanks to which you will discover what is behind the team’s results.
– Share a link that allows potential customers to choose an appointment that suits everyone – it will be automatically synced with your calendar.
– Set up a series of personalized emails and follow-up tasks to keep the entire sales process in mind.
– Ability to contact potential customers when they are actively using your website. Direct your chat conversations to the right team members to build better relationships and close more deals.
– Knowledge base full of the right tools, chat scripts, marketing guides, and more.
– Full insight into the sales process to be able to effectively forecast and achieve even better results.
– Mobile application to manage your contacts, offers and tasks from any place and device.
– One-click contract adding, task assignments and progress tracking on your dashboards.
– and more!

Service Hub in Hubspot

Today, customers expect a problem to be resolved within minutes and personalized service 24/7 through a variety of channels. However, most customer service teams struggle to meet these growing demands because their tools and data reside in multiple sources or tools.

The service module collects all customer service data and channels in one place and helps you scale support through automation and self-service. What do you gain from this? More time for proactive service that retains and expands your customer base. Here are the features that can make it easier for you:

– Ability to add routing and automation to tickets, so the help desk will prioritize critical issues.
– Possibility to transform the FAQ database – frequently asked questions into a library of articles, videos and documentation that will help to solve them.
– Combine team email, live chat, Facebook Messenger, and more into one universal inbox so your entire team can see conversations and respond in one place.
– Ensure that each user has access to the appropriate resources. Ability to quickly view and manage permissions, statuses and availability across the team.
– Create custom surveys to collect customer and contractor feedback.
– Reports and custom funnels to monitor the health of your business and improve the efficiency of your customer service teams.

CMS module (CMS Hub)

The CMS module is the content management system needed to easily create and personalize websites for each visitor – optimized for conversion on any device. Thanks to it, you will create websites with the tools you prefer and your marketing team will be able to update themselves thanks to flexible themes. Additionally, in the module you will get access to the resources and ideas of the HubSpot developer community. What do you gain with the functions available in CMS Hub?

– You can improve your site and take action in one place using SEO recommendations.
– Pre-made themes with the option to create custom themes that will help you build a consistent site without worrying about mismatched designs, logos or navigation.
– Managing multiple language domains and optimizing each of them for SEO. Users will be able to switch between languages.
– Ability to update and build the page without the help of a developer or custom code.
– A / B tests – a function that allows you to select up to five different page variations, which HubSpot will monitor and display the most effective option.
– Analyze the types of content, sources and campaigns that attract the most potential customers.
– Tools like GitHub to handle version control and make changes to web resources.
– Add interactive elements such as event registrations, guest books and calculators without setting up an external server, SSL certificate or data transfer processes.
– Create a site-wide content editing environment that allows the marketing team to manage and update the user interface.
– Access to extensive documentation and an active developer community to get started immediately, as well as get answers and ideas.
– Website security thanks to automatic and manual checks for attacks, potential abuse or other anomalies.

Which HubSpot Modules are Best for Your Business?

If you are considering introducing sales and marketing automation in your company, the HubSpot system will definitely have most of the functions you need. So if you have questions about the system’s capabilities and how to implement it in your company – contact us.