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Report and reflections after the SEO Festival in New York!

The edition of the SEO Festival in New York has become a travel destination for SEO specialists (and almost specialists) from all over the world. We started ours from our office in the morning, after a quick cup of coffee or tea, we got into two cars and went to distant New York. Not much late, we took our seats in the conference room, and there were 10 lectures prepared by specialists in their fields waiting for us. This is what we had the opportunity to feed our ears with!

Algorithmic factors determining the success of the content

The first was Robert, referring to his experience and research, he took the most important factors influencing the items on the wallpaper. In his presentation, he presented such conclusions as, among others, the lack of dependence of the content length and age of the domain (excluding the newly established ones) and the high dependence of the Topical Authority and the use of semantic SEO on the position in TOP10. He based his research on the Pearson’s correlation coefficient.

Effective competition analysis in less than 60 minutes

During this presentation, the speaker (Tori) advised on how to qualitatively check the competition. Conversation with the client, use of analytical tools and search results were identified as key factors. Tori suggested that when presenting the analysis to the client, include budget data – the technical parameters of SEO may seem like machine gibberish, and the translation of information into costs that the client may incur is more transparent to the client.

What I have learned by “outricing” to a million websites

We write about how linking is an important factor in positioning on our blog. In his presentation, Mark reminds about acquiring links from journalists, freelancers, etc. The speaker emphasized that in his opinion the subject matter of the pages is less important, more important is the content itself with which the link will be linked.

… And I won’t say twice! Were the parents right?

Nathan, the lecturer, took a closer look at duplication, which is widely regarded as harmful. In his presentation, the speaker presented the thesis that content can be copied for various intentions – responding to the user’s needs and using appropriate anchors and URLs. He presented the audience with a few examples of phrases in which the creation of unique content did not guarantee a higher position. He also provided an acceptable duplication rate on the site – 5%.

SEO Quick Wins. Elements that will strengthen the effects of your SEO strategy

Emma shared with the audience some tricks that will increase traffic on the site. Here are some of them: constant analysis of phrases outside TOP3, which are increased by a few positions immediately gives big results; regular verification of site, cache, pagespeed, i.e. elements that we remember at the beginning, and with time we look less often; using tools such as Google Search Control, Google Analitycs or Screaming Frog. She emphasized the importance of valuable content – external publications also affect sales.

Content marketing strategy created by an algorithm

The speaker talked about the benefits of artificial intelligence in planning topics for selected keywords. The algorithm, whose author is Derek, automates semantic SEO, which we already mentioned on our blog.

Successful Large Site Migrations: The Process

Daniel showed up and made sure that migrating large sites is not much different from small ones. He recalled the most important steps – a ready-made checklist written in Excel could be downloaded by every festival participant. He outlined how important it is to cooperate with developers and that there can always be drops, for which the client must be prepared.

Domain reputation – trust rank – as one of the most important ranking factors in Google

The speaker Thomas talked about the example of one of his clients – he did not perform any optimization, he only linked and invested in a large number of sponsored articles. The website rose in the visibility rankings. It is hard to expect that such a strategy will work for other sites, and the method of obtaining such high visibility was not fully presented to the audience.

Manual SEO technical audit

In contrast, after a lecture that jokingly said not to do anything, Norman entered the stage and presented the most important tasks to be performed during the initial SEO audit. Using a crawler, manual website analysis, checking the mobile version, site.xml or checking Google Search Console is an audit performed by Norman. We are confident to sign it, because we act similarly. The speaker also noted how important it is to check individual subpages several times.

Whatever Works Hat SEO, i.e. a pragmatic approach to linking

The lecture led by two specialists was conducted with the narrative of a duel of two visions. Simon recalled how a google update (Penguin and Panda) changed many SEO methods and forced linking from sponsored articles. In turn, Kate based his tactics on what he called PBN (private blog network), which we translate to the back office. The author of this shortcut believes that the Black Hat SEO patch is stuck to the “backend”. The lecturers advised on how to check the domains that we want to obtain for linking pages.

During coffee breaks, where we could eat delicious snacks, we discussed the tests, conclusions, opinions and experiences presented.

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