Webinars – Paraphrase Online https://www.paraphrase-online.com/blog Creative Writing Blog Mon, 04 Apr 2022 06:10:42 +0000 en hourly 1 https://wordpress.org/?v=5.0.16 Tools for creating webinars – 9 examples https://www.paraphrase-online.com/blog/special/tools-for-creating-webinars-9-examples/ Thu, 10 Jun 2021 05:38:52 +0000 https://www.paraphrase-online.com/blog/?p=1098 Continue readingTools for creating webinars – 9 examples]]> Due to the development of technology, many trainings or presentations today do not require travel, renting rooms, organizing a projector or microphone. Often, we can do much more interesting and complex events via the Internet, allowing our participants to join a virtual meeting room. This is a way of conducting seminars, which saves a lot of money, nerves and, above all, time. However, to create professional training courses, you need a tool with all the features you will need to present your materials. That is why today we are reviewing webinar programs and their most important functions.

ClickMeeting

– up to 4 presenters
– up to 10 hours of recordings
– 30-day trial period

ClickMeeting is a webinar platform that is currently breaking records of popularity. Certainly, its great advantage is that the entire tool is easy to use for both presenters and participants. However, if you’re going to run an international webinar, that’s fine too, because ClickMeeting supports 7 languages, including English of course. In addition, there is a moderated chat that can be automatically translated into one of the 52 available languages.

What other useful functions does ClickMeeting have?

The tool has such useful features as an on-demand webinar and an automated webinar. The first of them allows you to share previously recorded seminars in the pay per view model, i.e. recipients can watch the webinar immediately after paying for access. The second option is to create a seminar where many things can be set up automatically in advance. All you have to do is upload the recording and on a special timeline add at which point the poll, CTA button or other available elements should appear on the participants’ screen.

In this program you have all the basic functions needed to conduct a webinar – the ability to share your screen, conduct a presentation, record a speech or conduct live surveys. In addition, ClickMeeting also has a board where you can create diagrams and notes for participants. Importantly, the tool has the option to organize paid webinars for which participants can pay via PayPal. So if you want to host an online seminar not only for lead gathering, but also for direct monetization, this is one of the best webinar software you will find.

The most important information at a glance:
– the ability to personalize the webinar, profile page and thank you page (own logo, colors, etc.),
– integration with other tools (including Facebook, LinkedIn, Twitter, YouTube, Google Tag Manager, Google Analytics, Facebook Pixel, HubSpot, PayPal),
– the ability to record and store a webinar,
– option to create a CTA button that will take you to the offer page,
– an option to buy an addition to the package (sub-accounts for employees, more space for recordings, space for additional participants and presenters).

Zoom

– free plan for up to 100 participants (maximum 40 minutes of the webinar)
– up to 1 GB of recordings

We have recently associated zoom mainly with remote learning, but it also has a rich plan for webinar creators. Its big advantage is that it has a permanent free version – but you have to remember that you can then create webinars of up to 40 minutes. Also in this program you can conduct paid webinars and store seminars in pay per view format, and additionally integrate it with EventBrite – the ticketing and registration management tool. A useful option, but only available in more expensive packages, is the ability to create your own URL, including your brand name. In addition, you can also use Zoom to track source URLs and see where attendees are signing up for the webinar from.

What other useful functions does Zoom have?

When it comes to features for presenters, Zoom has similar options to ClickMeeting, i.e. presentation mode and drawing board, plus chat (private and group) and Q&A panel. What is not in the first program is the audience attention indicator. Thanks to this function, you can control which participants are the most engaged and how many of them are looking at what you present at any given moment. A nice and visually interesting addition is the virtual raise hand button for participants. This way you can see the questions when they are presented and you can answer them on the fly.

In Zoom, you also have the option of personalizing the webinar itself and the registration form. The platform also allows you to send e-mails to the subscribers with reminders about the upcoming seminar – you can also tweak them with your colors or logo. You can also instantly integrate Zoom with Facebook and YouTube to broadcast there as well, and with your CRM to collect leads. One thing to fault this platform is its few webinar automation options and marketing tools, but it’s still a good option for people getting started with online video.

The most important information at a glance:
– payment for participation in the webinar via PayPal or by credit card,
– e-mail reminders about the webinar,
– integration with Facebook and YouTube,
– own url,
– the ability to store webinars in the cloud,
– the ability to track the source of the conversion.

MyOwnConference

– up to 10 presenters
– up to 100 GB of recordings
– free plan for up to 20 participants (maximum 20 minutes of the webinar)

MyOwnConference is a cool tool for you if you only want to use webinars to collect leads, as it doesn’t have the option of organizing paid events. Similarly to Zoom, it has a free plan for an indefinite period, under which you can organize webinars for 20 participants with three presenters at the same time. The entire platform is available, so it’s a good choice if you are concerned that your participants may not know English well.

What other useful functions does MyOwnConference have

In MyOwnConference, you can make slideshows, movies and files in various formats and share your screen to show something live. Here, too, you have the option of adding a CTA to the webinar, i.e. a button that will take participants directly to your offer page. You also have a moderated chat at your disposal and you can block trolls that are interrupting your speech. The good functionality is that participants can send messages directly to you, not in a group chat – you immediately catch direct contact with those who are most interested. What else? Live tests and surveys are something you can definitely use.

Thanks to this tool, you can also create webinars in your own colors and under your logo, and send equally well-branded invitations to participants. You can record and store your speeches in the cloud, with 100 GB in the paid package and 500 Mb in the free package. You can easily create a landing page for your event in this tool and organize regular webinars.

The most important information at a glance:
– the ability to send invitations,
– the option to create a landing page,
– CTA in the webinar,
– private messages to the presenter,
– creating recurring webinars, – integration with Google Analytics.

GoToWebinar

This platform focuses on slightly different features than the ones we mentioned earlier. There is no special presentation mode in it, so data can only be displayed on the basis of screen sharing. There is also no drawing board, though you can make on-screen notes when showing files. However, it is possible to introduce a custom registration form. What does it give you? You can get a lot more information about your participants by adding your own questions. You can also create paid webinars (paid in dollars only) and create certificates for attendees.

What other useful functions does GoToWebinar have?

When it comes to presenting opportunities, the audience attention indicator is a good addition. Thanks to this tool, you can check even how many percent of people are currently looking at your screen or which participants are the most involved (there is an option to raise a hand virtually). In addition, you also have a chat and a Q&A panel at the webinar, and you can quickly conduct a survey among participants during your speech. The add-on that can be very useful to you are automatic transcripts that you can download after the recording is finished. An option not available on other platforms is the ability to provide participants with downloads.

GoToWebinar has perhaps the most personalization options out of the tools mentioned. You can not only add your colors and logos here, but also set the number and time of sending e-mails with webinar reminders and thank you for participation. The tool will also allow you to track the source from which the most entries for the webinar are coming from, share the recording after the webinar ends and change the URL to your own.

The most important information at a glance:
– the ability to add questions to the registration form,
– integration with CRM,
– number of emails with reminders to choose from,
– conversion source tracking, – audience attention indicator,
– paid webinars,
– certificates for recipients, in order to participate in the webinar, you must have the application downloaded,
– automatic transcriptions.

GetResponse

– up to 3 presenters
– up to 20 hours for recordings

This name is most associated with the newsletter tool, and rightly so. Initially, the platform was only used to create them, but over time the company expanded its offer to organize webinars. Thanks to this, buying a webinar package here is a good deal for people who already use GetResponse for e-mailing and have a contact base built there. In this tool, you can send e-mail invitations using one of the many templates available. You also get the option to create landing pages and configure the autoresponder.

What other useful functions does GetResponse have?

What has GetResponse prepared for the presenters? There are interactive whiteboard, screen sharing, presentation mode and the ability to play videos during the webinar. There is also a CTA that you can use to direct your audience to the offer page. Of course, there is also a chat for participants in this tool. You can integrate your webinar with Facebook and YouTube, so your audience can also find you on platforms that they know well.

GetResponse has a paid webinar option, however these are only available in more expensive packages. An interesting option, however, are automatic webinars that users can play in return for leaving you with their e-mail address. Also here you can personalize the webinar URL and record the speeches to share them later as well. The thing to be aware of is that package prices are not fixed – they increase as your audience list grows.

The most important information at a glance:
– e-mails with invitations – many templates,
– the ability to create landing pages,
– integration with Facebook pixel,
– URL adaptation,
– integration with Facebook and YouTube,
– automatic webinars available by e-mail,
– integration with the newsletter database, if we have an account there,
– paid webinars only in more expensive packages,
– the price increases with the number of participants.

AnyMeeting

– up to 12 presenters
– 30-day trial period

AnyMeeting is a platform designed mainly for small webinars – the maximum number of participants here is 1000, which is a big difference compared to other tools where the limits are tens of thousands. Here, too, a chat is available for participants, both public and private. However, you can completely remove chat on your speech so that nothing distracts your audience. AnyMeeting allows you to personalize your webinar, including sending invitations tailored to your needs.

What other useful functions does AnyMeeting have?

As for the basic functions for the presenter, here you can share the screen, show presentations, movies and pdf files and block participants who do not follow the meeting rules. You have the Q&A panel and engagement statistics at your disposal all the time. You can conduct real-time surveys and of course record your webinar for later use.

AnyMeeting also offers an interesting option for presenters who work together remotely. The package of this tool includes the so-called green room, i.e. a room for leaders. It is available one hour before the scheduled webinar so that presenters can discuss their speech together in private conditions. In addition, the website also offers e-mail reminders about webinars and personalized forms for participants. The only thing you need to remember is that the website does not allow broadcasting from mobile devices.

The most important information at a glance:
– personalized invitations,
– real-time polls and emoticon reactions,
– public and private chat for participants (possibility of removing it),
– the ability to send presentations, pdf and mp4 files,
– custom forms and registration pages,
– green room for lecturers, – e-mail reminders about the webinar,
– cannot broadcast from mobile devices.

WebinarJam

– up to 6 presenters
– up to 4 hours of webinar

This platform offers an interesting solution when it comes to landing page for registration – here you can choose two templates from those provided by the tool and test which one is more effective. If you want to create webinars on a regular basis, you will love the option to permanently book one room. Then the same link leads to each presentation, so participants will easily find you. In addition, WebinarJam offers reminders not only in the e-mail version, but also via SMS. One of the most interesting solutions of this tool, however, is the so-called panic button. If you have technical problems during the webinar, you can move all presenters and participants to a new working room with one click.

What other useful functions does WebinarJam have?

The lecturers also have a lot of possibilities here. The package includes standard options such as screen sharing, chat or presentation mode, but also the ability to take notes on presentations, create polls and polls, and enter clickable offers to your products during the webinar. You can conduct your seminar here both from the computer and the telephone, so you can broadcast without any problems, wherever you are.

In WebinarJam you will also find a separate room for the technical person, i.e. the control center. Thanks to this, you do not have to deal with everything yourself during the presentation – you can ask someone to moderate the chat, share surveys and offers at appropriate times, or track statistics. The platform also gives you the option to create paid webinars for which participants pay via PayPal or credit card.

The most important information at a glance:
– automatic recording of the webinar and the ability to set the times of repetitions,
– the option of booking a dedicated room – always the same link,
– you can change the status of any participant to presenter at any time,
– possibility to test two landing pages,
– e-mail and SMS reminders,
– e-mails after the webinar tailored to the user – depending on whether he stayed until the end or left earlier,
– the ability to create clickable offers that will appear at a given moment of the webinar,
– panic button,
– control center – a separate room for a technical person,
– paid webinars (credit card or PayPal).

Livestorm

– free plan with no time limits (20 minutes of webinar, up to 10 participants)
– possibility of paying extra for an additional presenter
– up to 4 hours for a webinar

Livestorm is another platform that is available, so it is easy to use even for participants without knowledge of English. Here you can create paid webinars and pay per view recordings. In addition, Livestorm offers a registration form that you can embed on your website, and an option to track which sources are generating the most registrations.

What other useful functions does Livestorm have?

The platform allows you to share your screen, conduct presentations, and enter CTAs into your webinar. Of course, there is also a live chat and the option to record your speech. You can also integrate a webinar with CRM to conveniently collect leads. If you like to be in touch with your audience, you will also be pleased to invite any participants to speak – with no limit to the number of participants.

Also in Livestorm you have the option of personalizing the registration form and the webinar itself – you add your colors and logo so that everything matches the company’s visual identity. The platform also allows you to plan repetitions of your speech – you can show it any number of times. The option of exporting all statistics to pdf is also convenient here – it will be useful if you want to print them, show them to your superiors or send them to the client.

The most important information at a glance:
– personalization of the registration page,
– unlimited number of repetitions of the recorded webinar,
– inviting participants to speak,
– possibility of introducing CTA,
– the ability to embed the registration form on your website,
– on-demand webinars,
– paid webinars,
– automated webinars,
– analysis, statistics, tracking the source of registration,
– the ability to export statistics to pdf.

WebinarNinja

– up to 10 additional presenters
– up to 8 hours for a webinar
– 14-day trial period

WebinarNinja allows you to create paid online seminars and on-demand webinars, as well as hybrid versions. What does it mean? You can record part of the speech in advance, and live only parts of it – for example, those that involve interaction with participants. Before starting the recording, you can also create offers targeting your products and plan when they should appear on the audience’s screens.

What other useful functions does WebinarNinja have?

Presentations, chat, polls, screen sharing – all of these basic options are also found in WebinarNinja. You can also change the registration and thank you pages according to your needs, including adding additional questions to the forms. The tool also allows you to change the meeting URL to your own – to refer to your brand.

The platform allows you not only to plan reruns of the webinar, but also to upload the recording to the webinar search engine – thanks to this, even more people can find you. An interesting option is also the ability to export data from the system, including even the participants’ chat recording.

The most important information at a glance:
– on-demand webinars,
– paid webinars,
– hybrid webinars – recording with the host,
– the ability to create offers in advance and make them available to participants by clicking or at a scheduled time,
– integration with CRM,
– data export (including chat),
– personalized url,
– the ability to add a webinar to the webinar search engine.

Of course, there are many more webinar tools on the market. They differ in interface, additional options and prices. For the purposes of this list, we chose those that together create a cross-section – from very simple ones, intended for people who are just starting to run webinars, to professional ones, providing many marketing options.

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Where to get knowledge about marketing? https://www.paraphrase-online.com/blog/webwriting/where-to-get-knowledge-about-marketing/ Mon, 16 Dec 2019 14:49:20 +0000 https://www.paraphrase-online.com/blog/?p=353 Continue readingWhere to get knowledge about marketing?]]> Are you making your first steps in marketing? Or maybe you already have some knowledge, but you want to expand it? Regardless of what stage you are in, you will easily reach valuable sources, thanks to which you will know much more about marketing. Check where to get valuable knowledge.

There is a lot going on in the marketing industry, which is why – even after acquiring basic knowledge – you must always be up to date. The preferences and expectations of potential customers are changing, which forces modification of marketing techniques. You can get this knowledge from various sources – also without leaving home.

Trade literature – for a good start

It is worth starting your adventure with marketing from the industry literature. There are books that every marketer should know. They are a kind of Bible. They contain a lot of valuable information – the basics that are the starting point for further exploration of the secrets of this industry.

However, you must remember that marketing books become obsolete quite quickly. Therefore, relying on industry literature alone is not enough.

Use internet resources

The Internet is a real treasury of knowledge – also in the field of marketing. It is worth using the resources gathered there to update information and broaden knowledge of currently used marketing techniques.

– Industry portals – Trade portals dealing with marketing are a must. Check back there systematically to get knowledge about e.g. trends in running a marketing campaign, use of tools, etc.

Read articles written by experts, follow publications on case studies, monitor events on topics related to broadly understood marketing. Thanks to this you will be up to date.

– Social media – No, that’s not a joke. Social media can provide a solid portion of marketing knowledge. Take for example the popular Facebook – often associated primarily with the “time killer”. It will become a very useful tool if it is properly filtered. All you have to do is unsubscribe from Fanpages that contribute nothing or hide notifications. Instead, it’s worth joining groups that provide valuable content or valuable marketing discussions.

If Facebook is the only social media in which you mark your presence, it’s time to change it. Join LinkedIn – a website that allows you to manage your professional identity, which facilitates establishing professional and business contacts. It also gives access to valuable articles created by industry experts.

Twitter can also be a good source of knowledge. All you need to do is follow people considered to be marketing specialists.

– BlogsBlogs run by an experienced marketer also constitute a huge portion of knowledge – often supported by real-world examples. Check which people are considered industry experts and follow their entries. Subscribe to the newsletter to receive not only notifications about new articles, but also additional materials, e.g. e-books, reports, etc.

Remember that blogs are run not only by individuals, but also by companies. And they are worth considering – especially if they are considered industry leaders.

– Webinars – Participation in webinars devoted to marketing is a huge dose of knowledge. Conducted live on the Internet by industry experts, they provide a wealth of valuable information – including information that you will not find in industry literature.

Participation in online lectures does not limit the two-sided communication model. And here, as during stationary seminars, there is the possibility of asking questions. Thanks to this, the participant has a chance to get professional advice – and it’s completely free.

Wondering how to find out about upcoming webinars? If you follow the activities of known marketers on social media, you won’t miss any information.

Start participating in industry events

Conferences, meetings, lectures – be wherever you talk about marketing. Participation in industry events is another opportunity to broaden your knowledge and … make contact with other marketers – at least at a basic level it will be very helpful.

Participation in such events is a very valuable experience – especially as speakers are often invited not only the greatest American experts, but also specialists from Europe, Asia or Australia. There is a good chance, however, that at some point you will decide that apart from the “dose of energy”, you do not get much out of such events. Then a good idea for acquiring specialist knowledge will be participation in marketing training.

Take part in training

Participation in training is another way to gain knowledge in the field of marketing. You won’t have much trouble finding the right course – all you have to do is determine what topics interest you. Do you want to start from scratch and get general information? Or maybe you care about specific issues or a narrow thematic scope?

Remember to approach your training company wisely. Price is not an indicator of the quality of training. Get acquainted with the achievements and opinions of participants. Check who the course leaders are – good if they are not only theoreticians, but above all they know marketing from the practical side.

Everyone who wants to explore their knowledge has this chance. There are many possibilities in this respect – all you have to do is want.

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